How Technology Affects Consumer Behaviour - 14761 Words

ISSN 1822-6515ISSN 1822-6515 EKONOMIKA IR VADYBA: 2009. 14ECONOMICS amp; MANAGEMENT: 2009. 14 IMPACT OF TECHNOLOGY ADOPTION ON CONSUMER BEHAVIOUR Elina Gaile-Sarkane Riga T echnical University, Latvia, elina.gaile-sarkane@rtu.lv Abstract Fast development of equipment and technologies, economic globalization and many other external circumstances stimulate the changes in consumer behavior. Usually consumer behavior has drawn upon theories developed in related fields of study of human behavior such as psychology, sociology, economics, behavioral economics, and anthropology, to develop a theoretical framework for the analysis of the behavior of consumers. It is very convenient and up-to-date to use information and telecommunication†¦show more content†¦Approximately 40% of all companies have webs or online data bases. (Statistical Bureau of Republic of Latvia) Objective of the paper: to analyze customer behavior in electronic environment and find out peculiarities of behavior caused by adoption of information and telecommunication technologies. 381 ISSN 1822-6515ISSN 1822-6515 EKONOMIKA IR VADYBA: 2009. 14ECONOMICS amp; MANAGEMENT: 2009. 14 Research methodology: The author employs well-established quantitative and qualitative methods of research: grouping, analysis, statistic method, etc The theoretical and methodological background of the research is formed by, scientific researches and publications, publications from mass media and professional literature; statistical information from legal institutions as well as information collected by the author during the survey. Theoretical Framework on New Technology Adaptation Computers and electronic communication networks play an increasing part in handling and processing of information since equipment is more precise and cheaper than work of people, besides they provide the fastest storage and exchange of information. The flow of information is the key to success in the computer age and information society. Successful employment of information raises the effectiveness and profitability of a organization. There is a lot f researches done by international experts and scientists onShow MoreRelatedOrganisational Behaviour1292 Words   |  6 PagesOrganisation Behaviour is a study of a people, individuals and a group of peoples thinking, feeling and behaviour in a organisation. That is, it interprets people-organisation relationships in terms of the whole person, whole group, whole organisation, and while social system ï ¼Ë†Nwlink.com, 2008). 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